With over 20 years of tech and commercial leadership experience in fast-growing B2B software companies, Tapani understands the unique scaling needs of modern growth businesses. At ProvenTen, he helps revenue teams unlock enterprise growth by turning authentic customer proof into a streamlined, high-impact sales driver.
With over 20 years of experience leading sales organizations and commercial strategy across the Nordics, Niclas understands firsthand the enterprise pain of managing customer references. From the friction of sourcing and verifying social proof to using it effectively in complex sales cycles.