Building trust in B2B sales takes real experience. We’ve lived it, so you don’t have to navigate it alone.
We started ProvenTen with a simple belief: business grows on real human proof and authentic relationships, not aggressive sales pitches. We’re a team of builders, problem-solvers, and growth partners helping companies turn honest customer success into their strongest asset.
Tapani Talvitie, Founder
In sales and marketing, credibility isn’t something you claim—it’s something you earn through real references and shared success.
I’ve sat in the shoes of sales and marketing leaders facing real pipeline friction—the pressure to hit targets, win enterprise deals, and prove value at every stage of the buyer journey.
I know the frustration of trying to close complex opportunities without the right customer stories easily accessible at the right moment. References lived in scattered decks, outdated spreadsheets, and people’s memories—never where reps needed them when it mattered most.
That experience is why we built ProvenTen not just as a software platform, but as a trusted partner that makes life easier for revenue teams and buyers alike—helping honest customer proof do the heavy lifting in every conversation.
With over 20 years of tech and commercial leadership experience in fast-growing B2B software companies, Tapani understands the unique scaling needs of modern growth businesses. At ProvenTen, he helps revenue teams unlock enterprise growth by turning authentic customer proof into a streamlined, high-impact sales driver.
With over 20 years of experience leading sales organizations and commercial strategy across the Nordics, Niclas understands firsthand the enterprise pain of managing customer references. From the friction of sourcing and verifying social proof to using it effectively in complex sales cycles.